At hyk, we want to take you on a journey of breathtaking adventures and experiences. Theres just one problem… it doesn’t exist, yet.
The Problem
I Love Travelling (Not A Huge Problem)
I’ve always loved traveling, although I have the inability to sit still so I’ve been told. Wherever I go, I love exploring the cities and landscapes I am visiting, I love exploring local food and sport to which the city can offer.
I Love Adventures (Again... Not A Problem)
When I do travel, I enjoy doing something different, something I wouldn’t usually have the pleasure of doing back home in London. This would predominantly involve an activity, more often than not an outdoor activity.
I Can’t Find Them! (Big Problem)
However, I can never find these activities! These activities are often located in remote areas through businesses with little or no online exposure which does not give great confidence to the potential user in this day and age - I would like to change that.
Expensive Experiences
Hosts and Users on both sides of the experience are subject to great expense at the hands of the platforms facilitating these transactions, they often take a large portion of the fee which in turn increases the cost.
Hidden Fees
In addition to often increased costs, both Hosts and Users are often met with hidden fees prior to completing the transaction, this can be a frustrating experience for all involved.
Market Gap
The personalized travel experience market size was valued at $91,200,000 (Allied Market Research) and is estimated to reach $447,300,000 by 2030, registering a CAGR of 17.8% from 2021 to 2030.
Endless Hosts
Users are often met with a surplus of hosts providing the same service which can often leave a user overwhelmed with choice and potentially lose trust in the platform and go elsewhere.
Disconnections
Due to overcrowding on some platforms, there is often no direct verbal or written connection with the hosts which does place a distrust with the user.
Corporate Takeovers
Platforms can be overloaded with existing multinational corporations who seek to take control of these platforms by boosting their products and services to the forefront through paid advertising as they have the financial power to do so.
Summary
Lack of
Online Infrastructure
Small businesses often lack the online infrastructure required to maintain and grow their business without paying a premium fee to a third party for such a service.
Premium Costs for
Sub-Premium Experiences
Multiple travel experience platforms offer similar activities and experiences which often come at a premium rate for a not so premium but standard experience.
Unaffordable
Commission
Travel platforms command a commission at a premium rate for hosting accommodation and experiences alongside utilizing their booking services and facilities.
The Idea
Initial Relationship
The ‘User’ will be able to book their experience, chat with the host prior to the event. The ‘User’ - pending successful experience - will recommend that host and experience to a friend. This is based on trust between friendship, in the hope that the friend too will book.
Introduction
As a pre-existing relationship is in place between friends - if the experience is recommended - they will then be introduced to the host to maintain that chain of connection and trust.
New Relationship
Users and Hosts should establish, develop and maintain relationships throughout the experience of both parties. The platform will focus on individual hosts to create interpersonal relationships with users as opposed to the conventional method of hosting large companies.
Building A Community
Hosts and Users alike should have the power to build professional and personal relationships over the platform suggesting and recommending experiences and people in order to build a community.
Community Recommendations
As communities develop, Hosts and Users would ideally recommend experiences to one another in order to grow such businesses.
Personal Recommendations
Using personal preferences and data gathered on the platform, Users will be recommended promising experiences which have been successful in other communities within the platform.
Concept
Connect
Users & Hosts
Hyk will connect adventurous users
with knowledgeable and skilled hosts throughout the world.
Create A
Community Of Explorers
Creating an interactive network of users and hosts, both will be evaluated on a referral and review basis to construct a network based on trusted feedback.
Revolutionise The
Travel Experience Market
Individuals and small businesses will be
able to utilize their skills, hobbies and professional qualifications to provide specialist experiences to travelers